If you’ve ever shopped at PrettyLittleThing (PLT) or other fast-fashion retailers, you may have noticed labels warning: “Keep away from fire.” This phrase can be surprising — and for many shoppers, it raises questions about fabric safety and quality.
Here’s what it means, and why brands like Haussay take a completely different approach to fashion.
1. Why Do PLT Clothes Say “Keep Away From Fire”?
The warning usually appears on garments made from synthetic materials such as polyester, nylon, or acrylic. These fabrics are:
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Highly flammable — they can catch fire quickly.
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Heat-sensitive — they may melt or stick to skin if exposed to high temperatures.
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Cheap to produce — making them a favorite for fast-fashion retailers aiming to keep costs low.
So, while PLT is legit, the warning is a reminder that affordability often comes at the expense of fabric quality and safety.
2. The Reality of Fast-Fashion Fabrics
Fast fashion thrives on mass production and low prices, which usually means:
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Synthetic fabrics dominate.
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Durability is limited — clothes may lose shape or quality after a few washes.
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Environmental impact is significant, as polyester and similar fabrics are not eco-friendly.
For shoppers looking for long-lasting quality and safety, this can be a real concern.
3. Haussay: A Higher Standard for Women’s Fashion
At Haussay, we believe clothes should do more than just look good for one season. That’s why our collections are:
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Made from premium fabrics that are durable, breathable, and elegant.
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Designed to be timeless, with cuts and styles that go beyond fleeting trends.
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Created with quality first, so you won’t find disposable clothing or questionable labels.
When you wear Haussay, you don’t just wear fashion — you wear confidence and safety.
✨ Discover the Haussay women’s collection and choose pieces built to last, without the compromises of fast fashion.
4. PrettyLittleThing vs. Haussay: What’s the Difference?
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PrettyLittleThing: Trendy, low-cost, synthetic fabrics, often with “keep away from fire” warnings.
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Haussay: Premium quality, timeless elegance, fabrics designed for comfort and durability.
✅ Bottom line: PLT might be tempting for quick trends, but Haussay is the choice for women who value long-term style and peace of mind.
Conclusion
So, why does PrettyLittleThing use “keep away from fire” labels? Because much of its clothing is made with cheap synthetic fabrics. While that keeps prices low, it also highlights the compromises of fast fashion.
Haussay represents the opposite philosophy: women’s fashion that is safe, stylish, and timeless.
✨ Explore Haussay today — because real luxury should never come with a warning label.